Smart Estate CRM

Your buyers live on WhatsApp.
Now your business does too.

One inbox for every WhatsApp thread, email, and form fill. A pipeline that shows you the deal you forgot to follow up on. An assistant that replies to a midnight enquiry before you have read it. The CRM Nigerian realtors actually keep using.

Solo, Team, Brokerage WhatsApp first Lead to closed deal
Nigerian realtor on a call, every WhatsApp thread and email already in the CRM
₦0
Setup fee
3
Flexible plans
3-in-1
WhatsApp + Email + SMS
5 min
Setup time

Features

Everything your real estate business needs

Built from the ground up for the Nigerian market, not a generic CRM with a local coat of paint.

💬
WhatsApp-First Inbox

All client messages, property enquiries, and follow-ups in one thread. No app switching.

📥
Lead Pipeline

Auto-route enquiries from your IDX website, social, and direct messages into a visual deal pipeline.

📋
Listings Manager

Sync with Smart Estate MLS data. Tag listings to leads. Track interest, offers, and closings.

🤖
Smart AI Assistant

Drafts follow-up messages, surfaces hot leads, flags stale pipelines. Always-on deal intelligence.

📄
Document Signing

Send LOOs, tenancy agreements, and offer letters for e-signature direct from the CRM.

📊
Analytics Dashboard

Pipeline value, conversion rates, agent performance, revenue by month. Full visibility.

👥
Team Management

Assign leads to agents, set territory rules, track individual performance. Team and Brokerage tiers.

🗓️
Calendar & Tasks

Viewing appointments, follow-up reminders, and task assignments. Never miss a hot lead again.

See it in action

Every screen built around how Nigerian agents actually work.

crm.smartestateio.com/dashboard
CRM Dashboard
crm.smartestateio.com/leads
CRM Lead detail and engagement timeline
crm.smartestateio.com/transactions
CRM Transactions pipeline
crm.smartestateio.com/analytics
CRM Reporting dashboard
crm.smartestateio.com/smart-plans
CRM Smart Plans, automated re-engagement
crm.smartestateio.com/tasks
CRM Task Hub

How it works

Up and running in minutes

No lengthy onboarding calls. No IT department. Just open the app and start closing.

1
Create your account

Pick a plan, enter your email, and your dashboard is ready before you finish your tea.

2
Import or create your leads

Upload a CSV, connect your IDX website, or add leads manually. All routes supported.

3
Connect WhatsApp & set up pipelines

Link your WhatsApp Business number and drag your deal stages into the order that fits how you sell.

4
Close deals faster

AI surfaces hot leads, reminds you of follow-ups, and keeps every deal moving without the mental load.

Monday morning, answered

Pipeline value, lead conversion, source ROI and goal progress, in one view.

No spreadsheets. No "let me get back to you on that". Open the CRM, see exactly where the business is and where the leaks are. Naira-denominated, last 30 / 90 / 365 days, by agent, by source, by stage. Ask Alex follow-up questions on any chart.

  • ●Lead conversion, total leads, activities and goal progress on one strip
  • ●Lead Volume by Source: which channel is actually paying off, this month
  • ●Lead Volume Trend: spot a cooling pipeline before next month is already lost
  • ●Ask Alex any question on the chart, get a written answer, not another dashboard
Smart Estate CRM Reporting and Analytics dashboard

How it grows your business

Capture every lead. Engage them like a top agent. Re-engage the ones who go cold.

Your business does not stall on the day a buyer enquires, it stalls on day five when nobody followed up. Smart Estate CRM is the loop that closes that gap.

1. Capture
Every enquiry lands in one inbox.

IDX lead forms, WhatsApp, Gmail, calls, walk-ins, agent referrals. The CRM ingests them all, dedupes them against existing contacts, and stamps them with the source so you know what is paying off.

2. Qualify
Alex sorts the serious from the curious.

Your AI copilot scores every lead by intent signals, replies on WhatsApp in your voice within seconds, and flags the buyers worth your time today. You stop wasting hours on tyre-kickers.

3. Engage
A smart plan keeps every deal moving.

Pick a plan, “new buyer in Lekki” or “developer launch list”, and the CRM ships the right WhatsApp template, follow-up email, and viewing reminder on schedule. You set the strategy. The CRM runs it.

4. Close + Re-engage
Send the LOO, sign on the spot, win again next quarter.

Built-in e-signature closes the deal from your phone. Cold leads fall onto a re-engagement plan automatically, with a fresh listing in their budget six months later. Nothing slips, nothing goes stale.

A day in the CRM

Pick the agent you are. We will show you the day.

Four real Nigerian realtor archetypes. Same CRM. Different jobs. Same outcome: more closed deals, less mental load.

A
Solo agent · Lagos · 0–30 leads/mo

For the agent who works alone and refuses to lose another lead to slow response.

  • ●“A buyer messaged me at midnight and got me at 9am. By then, three competitors had already replied.”  Alex auto-responds in your voice within 60 seconds, sends matched listings, and offers a viewing slot, while you sleep.
  • ●“I can’t remember which buyer wanted what.”  Every lead has a profile with budget, area, beds and timeline auto-extracted from the conversation, no manual logging.
  • ●“Half my leads ghost me after one viewing.”  Re-engagement smart plans nudge them on day 5, day 14 and day 30 with fresh listings in their budget.
  • ●“Viewing schedules live in my head.”  Calendar, reminders and address pins all live with the contact. Send a Google Calendar invite in one tap.
B
Listing-heavy agent · Abuja · 80+ active listings

For the agent buried in inventory who wastes hours re-typing property details.

  • ●“Every WhatsApp enquiry means digging up photos and prices again.”  The CRM links MLS listings to leads. Send a property card with photos, price, location and viewing link in one tap.
  • ●“I can’t remember who I showed the Asokoro flat to.”  Each listing carries the full activity log: enquiries received, viewings booked, offers made, who is closest to closing.
  • ●“A unit goes off-market and I keep showing it.”  Listings sync from Smart Estate MLS in real time. Sold or withdrawn properties drop off your active list automatically.
  • ●“Buyers who said no to one place might say yes to another.”  Tag each contact with budget and area; new matching listings auto-suggest a re-engagement message.
C
Brokerage principal · Port Harcourt · 12 agents

For the principal who wants to know who is closing and which lead source is paying off.

  • ●“Two agents fight over the same lead, three other leads sit cold.”  Territory + capacity-based routing distributes new enquiries automatically. Conflict and idle time both go to zero.
  • ●“I don’t know which agents are actually following up.”  Stale-lead alerts surface any contact untouched for 48 hours. The agent gets a ping. So do you.
  • ●“Monday status meetings eat half a morning.”  Brokerage dashboard: pipeline value, conversion rate, source ROI, per-agent activity, all in one view.
  • ●“An agent quits and walks off with the relationship.”  Every conversation, document and viewing lives in the brokerage account. Reassign in one click; the next agent picks up where the last left off.
D
Developer / agency · 4 active projects · multi-channel pipeline

For the firm launching projects who can’t lose a single buyer down a broken funnel.

  • ●“Launch day, 400 enquiries in six hours and we missed half.”  Multi-channel capture (IDX, Instagram, landing pages, brokerage referrals) lands every enquiry into one tagged inbox.
  • ●“Buyers ask the same five questions over and over.”  Per-project smart plans send unit availability at hour 1, finance options at day 3 and a viewing CTA at day 7, on autopilot.
  • ●“Our partner agents disappear with the leads we pay them for.”  Co-broker any unit through the Smart Estate MLS network with attribution baked in. You see who closed what.
  • ●“Repeat buyers at the next launch are anonymous to us.”  Buyers from past projects automatically re-segment for new launches in their price range. Distribution to a warm list, not cold leads.
1 / 4

Pricing

Simple, transparent pricing

No hidden fees. No per-lead charges. One flat subscription covers everything in your tier.

Monthly
Annual Save 20%
Solo
₦30,000/mo

For the solo agent who wants every WhatsApp message, IDX enquiry, and viewing turned into a closed deal.

✓ Capture: IDX, WhatsApp, Gmail and walk-ins into one inbox
✓ Engage: AI copilot drafts replies in your voice
✓ Move deals: Visual lead pipeline + listings library
✓ Re-engage: Auto-nudge cold leads after 5 days idle
✓ Close: e-signature on LOOs, tenancy and offer letters
✓ 1 user, unlimited contacts
✗ Team routing & territory rules
✗ Brokerage analytics dashboard
⭐ Most Popular
Team
₦80,000/mo

Same lead-to-close engine, now coordinated across a small team. Built for the agent who just hired their second and third.

✓ Everything in Solo
✓ Distribute: Auto-assign new leads to teammates
✓ Coordinate: Tasks, calendar & viewing handoffs
✓ See the pipeline: Per-agent and team-wide reporting
✓ Stay in sync: Shared library of smart plans & templates
✓ Up to 3 users
✗ Territory rules & routing weights
✗ Brokerage seats (need up to 20? upgrade to Brokerage)
Brokerage
₦200,000/mo

For the principal who wants to know, by Monday morning, exactly which agent is closing and which lead source is paying off.

✓ Everything in Team
✓ Route smartly: Territory rules + capacity-based assignment
✓ See it all: Cross-agent pipeline, source ROI, conversion-by-stage
✓ Catch leaks: Stale-lead alerts escalate to managers
✓ Run the office: Agent performance & commission reporting
✓ Up to 20 users
✓ Priority support + dedicated onboarding

Testimonials

Trusted by agents across Nigeria

Real results from real estate professionals already using the Smart Estate platform.

★★★★★

"The WhatsApp inbox alone saved me hours every week. Every client conversation is in one place and nothing falls through the cracks anymore."

AO
Adaeze Okonkwo
Residential Agent, Lagos
★★★★★

"We switched from a generic CRM to Smart Estate CRM in February. Our pipeline conversion rate went up 31% in the first two months. The AI follow-up suggestions are genuinely useful."

TB
Tunde Bankole
Principal Broker, Abuja
★★★★★

"Document signing inside the CRM is a game changer. I can close a deal from my phone, send the tenancy agreement, get it signed, all before I leave the viewing."

CN
Chidinma Nwosu
Letting Agent, Port Harcourt

FAQ

Questions We have answers.

Yes. Connect your WhatsApp Business number during setup. Messages sync in real time, incoming and outgoing, with full conversation history stored in the CRM.
Yes, P0 integration. Enquiries from your IDX listing pages route directly into your CRM inbox. Leads are tagged with the property they enquired about so you have full context before you reply.
No cap on the number of leads you can store, on any plan. We do not charge per contact. Your data belongs to you.
Contact us for a demo account. We will set you up with test data so you can explore the full dashboard before committing to a subscription.
Export your full database, leads, contacts, documents, and conversation history, any time. We do not hold your data hostage. After export, your account is deleted within 30 days of cancellation.
Yes. Your messages are stored on your account only and encrypted at rest. We do not read, analyse, or share your conversation data with any third party.

Ready to run your entire real estate business from one screen?

Join the agents and brokerages already using Smart Estate CRM to close more deals with less effort.

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